Time Well Spent

I heard about a really cool tech company Time Well Spent as I was driving home this evening as part of an episode of CBC's The Current (full disclosure, I love CBC Radio One) focused on online distraction. 

Below is their manifesto (can I also mention how much I love manifestos and that I think all organizations should have one instead of or at least in addition to their mission/vision). 

We live in an attention economy, where products or websites win by getting our time. What starts as a competition for our attention, devolves into a race to the bottom of the brain stem to seduce our deepest instincts.

We're left constantly distracted.

Either we connect, but constantly get sucked in. Or we unplug, but lose out on all the benefits of technology completely.

We need to restore choice.

We believe in the possibility of better design, that lets us connect without getting sucked in. And disconnect, without missing something important.

And we believe in the possibility of an economy that’s built to help us spend time well, where products compete for net positive contributions to our lives.

Let's start that conversation now.

Again, as I mentioned in my last post, there seems to be such great momentum around an economy that creates value in our lives at the same time as creating value for shareholders/investors. These kinds of organizations and social entrepreneurial rebels give me hope that the tides are turning and soon having a double bottom line of social and financial impact will be the norm for all organizations.