"Turns out the journey can teach you a lot about the destination" Vickie Cammack
In her introduction to her partner Al's book, Vickie expands on what their idea of social innovation is. It is both a destination – the resolution of complex social and environmental challenges – and a journey – devising new approaches that engage all stakeholders, leveraging their competencies and creativity to design a novel solution. Successful social innovators have big dreams and they understand that cultural problems need to be surrounded by cultural solutions (nod to Seth Godin).
Being a Force for Good 