There's an endless amount of many things in the world today. Information, TV to watch, things to do, people to connect with. Our attention is of great value. It's never been at this much of a premium before. When you have so many options the opportunity costs of what you choose to do are greater.
So how do you stand out? You do, make or say something that's remarkable.
Whether you are trying to reach one person or millions, the remarkable stands out. It doesn't get lost in all of the stuff.
Take 17 minutes and listen to Seth Godin's explanation of how ideas spread. It will help you the next time you're trying to sell anything. Whether it is to an investor in your new product or giving advice to a friend. If you're trying to make anyone act on something new, this will help.
Being a Force for Good 